The Science of Innovation

3min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

A McKinsey survey paints a compelling picture. 84% of executives around the globe express that innovation is paramount, excuse the pun, to their growth strategies. But 94% voice dissatisfaction with their respective organizations' performance in innovation. We've never been more connected to our customers. Have we allowed the noise of the data to drown out the true purpose of innovation? How do we fine-tune our approach to make our song resonate once again?

Have you ever worked to launch a product or a service only to see it go flat in the market? Have you ever developed an initiative internally at work only to see the launch fall completely flat? Have you ever put time and energy, and resources into a relationship only to see it go south? Today I will share a powerful failure story, something counterintuitive I have learned, and some actionable advice. By the end of this episode, you will have a six-word question that you can use at work and at home to make sure that you are solving the right problem.

This is part 2 of a 4-part series.