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Winners Take All

People vs Algorithms

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Marketing in a Scandalous World

This chapter examines a company's creative response to a scandal involving its CEO by utilizing viral marketing tactics with the help of a well-known actress. It discusses the effectiveness of celebrity endorsements, the implications of AI in advertising, and the evolving perceptions of authenticity in media. The conversation further explores the representation of diversity in AI-generated content and the ongoing challenges within the fashion industry regarding the use of virtual models.

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