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How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs

Elevate Medical Affairs Podcast Channel

CHAPTER

How to Create a Decent Content Delivery Platform for Pharma Organizations and Maps

The need is there. Things are moving and progressing. And my hope is that this will happen sooner rather than later because that is an expectation. Every doctor knows what the great user experience looks like, and they expect it. So however, as of today, we have yet to see a content delivery portal, content hub, KOL video channel, no matter how you call it, first party owned by pharma,. That is personalized, easy to use, Netflix-like. It's funny. Sometimes on these podcasts, I go in looking for the value for our members who work in medical affairs or med tech. And what I find is, oh my gosh, look at all these

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