Monetizing Live Streaming through Digital Accessories and Emojis

Earlier this year, TikTok livestreamers began mimicking lifeless "nonplayable characters," or NPCs, by repeating motions and phrases like in a video game. Then, people started paying them to keep doing it.

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Credits: This episode was produced by Ben Brock Johnson and Dean Russell. Mixing and sound design by Paul Vaitkus. Ben Brock Johnson and Amory Sivertson are the co-hosts.

(Photo: TikTok/@ishowspeed/@natuecoco/@cherrycrushtv)

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