From Handyman to High-End Homes
Builder Stories
00:00
Elevating Contracting Through Branding and Marketing
This chapter highlights the transformative role of sales and marketing in the contracting business, emphasizing the shift from word-of-mouth referrals to structured marketing strategies. It discusses the importance of professionalism, including branded attire and vehicles, in building trust with clients and fostering relationships with key stakeholders like architects. Additionally, the chapter explores innovative marketing tactics and the need for a consistent brand image to enhance the contractor's business profile and attract quality leads.
Transcript
Play full episode
