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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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The Power of Repurposing Content
A Kansas web designer is republishing Bram Stoker's Dracula in his newsletter. He has 262,000 people signed up for this and he will soon be releasing a book around the topic of Dracula. Robert Klitzman: It's such a great content marketing initiative. And I just think it's a really original play on repurposing content.
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