The third that you want to become a scaled CSM is you need to be the best writer in the company. And more content isn't always better, but the more that you can build content that's in their language and that is to topics that they care about. The fourth is that you get to lead your business to create more self-service moments that takes pressure off the team. So I think scaled CSMs are going to become the fastest rising role. In 2023, you're going to see that come out.

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