Damon Centola | The Psychology of Making Big Things Happen and Ideas Spread
The Unmistakable Creative Podcast
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Is That Really Influencing People's Voting Behavior?
The original idea was called the opinion leader when now today in social meetings, called the influencer. There are a small number of people who are more connected and more attentive an those to he people that are basily filtering all the information in the world through their social networks. And so if they want to shift those expectations, it's not going to happen by them changing everyone at once. What has to happen is there's a different part of the social network, which is out in the periferates, much less observed,. But that's where anew idea and the periphery can take hold and start to get reinforce and start to gain traction.
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