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Farm to port: why specialty costs more

The Science of Coffee

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The Journey of Specialty Coffee

This chapter follows a coffee farmer's arduous task of transporting coffee from a mountain valley to the marketplace, showcasing the evolution of the process through innovative changes like a cable pulley system. It contrasts the selling of specialty versus commodity coffee, highlighting the emotional weight and economic implications of maintaining the uniqueness of high-quality beans. Additionally, the chapter explores efforts by outsiders to create a direct supply chain that champions the stories and identities of Colombian coffee farmers in a competitive global market.

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