The Subsidy War: Food Delivery in China

This chapter explores the cutthroat competition among major food delivery platforms in China, emphasizing their reliance on subsidies to attract and retain customers. It also examines the implications of this fierce rivalry for merchants, delivery workers, and regulatory authorities, shedding light on market sustainability and fairness. The discussion reveals the challenges faced by smaller businesses amidst growing pressures and the evolving strategies of delivery platforms since 2013.