532: 3 Things Missing From Most Businesses Marketing Strategies
Embodied CEO
00:00
The Importance of Message in Marketing
A lot of entrepreneurs are operating out of reactivity and they're operating out of how do I get sales next month. Your messaging is the way that you connect to your ideal customers and your audience through their frustrations, their pain, their desires in your content. It's always going to be evolving and improving and being refined and adjusted. Even with the seasons of the year does what our audience want to hear change which means your messaging needs to shift.
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