Live from Abu Dhabi: How the Middle East Holds the Future for the Luxury Industry with Akash Mehta, Dr Vali, Jamie Ray & Magee
Tech Powered Luxury
Heritage Meets Innovation in Luxury Branding
This chapter explores the emotional connections consumers have with luxury brands, highlighting the McGee brand's roots in Donegal and its commitment to sustainability. It discusses the evolution of fashion color trends, the balance of creativity and commercial viability, and the impact of AI on innovation while maintaining brand identity.
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