The Importance of Desire in Warfare

"These desires right here are so important for the conduct of warfare," he says. "When, when we do operations overseas or we'd work with the conventional forces overseas, there was a guy that was making these things happen ... driven by these types of things" A military leader calls a man by name and gives him a simple word of commendation for some task well performed,. He's appealing to at least two or three natural incentives. Calling a man byname shows personal interest, which almost every soldier likes. The commendation is social approval.