Apple's App Ecosystem: Challenges and Controversies

This chapter examines Apple's user experience approach and its vertical integration strategy, shedding light on the tensions with app developers regarding revenue sharing and app review processes. It discusses the implications of these policies on the tech industry, focusing on the Epic Games lawsuit and allegations of antitrust violations related to the App Store. The chapter critiques Apple's stringent controls over app distribution and its impact on innovation and competition, particularly in the context of cloud gaming and super apps.