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Holiday Shopping Trends and Insights
This chapter explores the dynamics of holiday shopping, focusing on consumer confidence and the impact of recent events such as a major port strike. Insights from a PWC expert reveal a projected increase in spending, but slower growth amid inflation and changing consumer preferences, highlighting a shift towards value-oriented shopping. The discussion also emphasizes the resurgence of in-store shopping, especially among Gen Z, and the evolving trends in payment methods and gift-giving during the holiday season.