The Importance of Intentionality in Yield

Think about yield in the broader sense, right? Is yield strictly financial return? Well, if you're an investor that's arms, length, investing money in capital and you're not involved in the day-to-day of the business, then it probably is strictly return. But you're running the business, yeah, different stories, not just about the money, it's about the experience,. It's about the energy. So I absolutely would think about yield in a broader sense: sure, there's the financial yield, there's also the energy yield. There's the satisfaction yield. And so what I think is really interesting about this is it doesn't necessarily point to one correct solution