The Payback as a Service Model

We were the ones that came up with the terminology payback as a service. And so we introduced the verbiage into the ecosystem. There were other players doing some variation of what we're doing that have now since adopted the terminology. Tilled, where we're at this point, I think we've launched, I don't know, 18 or 19, you know, ISVs so far in the first couple months of the year and they've averaged a nine day integration. So it's a night and day experience when you're saying like, at scale, we can launch a company sub two weeks, and then they're out there selling a six nine, 12 month integration.