Behind the Winning Idea – 'Dirt for Good'
The WARC Podcast
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The Paradox of Sustainability
Lever had launched its clean future agenda, which was a huge you know groundbreaking innovation program that was focused on completely overhauling the home care business. The company is committed to replacing 100% of carbon derived from fossil fuels and they're cleaning and laundry products with renewable sources by 2030. Tati: "I just embraced it and said, okay, we're going to be tougher and stains yet or end, kind of to the planet"
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