Episode 035 - Comedy and Copywriting with Kevin Rogers
Copywriters Podcast
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Navigating Humor in Comedy and Copywriting
This chapter delves into the complexities of humor, differentiating between punching down and vulnerability humor, and discussing how self-awareness can foster empathy. It examines the impact of political correctness on comedic expression and advertising, highlighting the challenges faced in evolving cultural contexts. Additionally, the chapter introduces a three-step formula for integrating humor into marketing strategies, encouraging experimentation to enhance audience engagement.
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