2min chapter

Data Skeptic cover image

Ad Targeting in Amazon Smart Speakers

Data Skeptic

CHAPTER

Is the Privacy Policy a Good Idea?

We were actually surprised that amazon was directly profiling users and using it to serve them targeted ads. Ards also appeared on the smart speakers themselves. So for example, we use portifi and, i believe, pandora, and we experienced doggedd ards on both of these dark foms. And where do they experience those tarketed ads? Well, they appear on the web. We linked the our amazon account with a browser profile, and we broused the web, and we saw that the ads were what data we leaked for that particular amazon profile.

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