Can You Scope Your Research Project?

"We're in the business of helping people use insights and value qualitative research," he says. "And we can't help them do that if they don't have an option that will work for them." He starts with a set of background information like bring us up to speed on the problem. And then it's a conversation that uses those two starting points to truly understand what they need, why they need it and what they're gonna do with it".