The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#36: Community is so hot right now in B2B marketing, what defines a successful community, & more with Common Room COO Jake Randall

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How Do You Measure the Hard ROI?

We integrate not only with all these different sources, but into your CRM or like your data warehouse. And so in doing that, what we can do is tell you, okay, Like what amount of your pipeline is in your community first? We're not like a social listening tool, but there's a lot of similarities, obviously.

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