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Mark Cuban doesn’t believe in following your passions | ReThinking w/Adam Grant

After Hours

CHAPTER

Is Your Brand Loyalty a Competitive Advantage?

Some research shows that organizations that advertise integrity are most likely to be accused of hypocrisy. So in that sense, it sounds like your competitive advantage is actually your brand loyalty. "I have a fundamental allergic reaction to the idea that a pharma company should be pushing drugs on people"

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