Series a Marketing Leader, I'm Not Driving a Predictable Revenue Marketing

Marketing's core job is to create demand for their product and category. And then you have multiple places where you capture the demand. One of them is through your website, another one might be throughout bound. Another one might be through events. The amount of qualified buyers that are coming to your website saying, hey, I want to buy now is the best proxy surrogate for how much demand you're creating in the market broadly. Most companies remember between two and five core sources of pipeline where they capture demand from.