Inside the Strategy Room cover image

163. The strategy leader's evolving mandate

Inside the Strategy Room

CHAPTER

The Importance of Clarity in Strategy

Chief Strategy and Marketing Officer (CSO) is a role that has become rarer in recent years. The CFO's job is essentially a strategic one, which clearly has some overlap with strategy. And the same can be said for the Chief Marketing Officer, right? It's a strategic role. A lot of this is just about having a conversation with the people that you're working alongside in order to agree on priorities.

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