4min chapter

Inside the Strategy Room cover image

163. The strategy leader's evolving mandate

Inside the Strategy Room

CHAPTER

The Importance of Clarity in Strategy

Chief Strategy and Marketing Officer (CSO) is a role that has become rarer in recent years. The CFO's job is essentially a strategic one, which clearly has some overlap with strategy. And the same can be said for the Chief Marketing Officer, right? It's a strategic role. A lot of this is just about having a conversation with the people that you're working alongside in order to agree on priorities.

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