The idea is making movie going more of a habit for more people improves the business for everyone. Movie pass focuses on frequency and volume where if I can increase your attendance by 144%, I'm making money there. It's a new system, a new model that I don't think anyone has quite done what we're trying to pull off.
Rapid Response with Bob Safian: After an infamous fall, MoviePass co-founder Stacy Spikes is back to try again, applying hard-earned lessons and a revamped model to meet the same goal: make theater-going a habit for a new generation. As a passionate Black entrepreneur, Stacy shares the hidden powers of being an outsider and how anyone can re-take control of their narrative to spark a new and exciting chapter.
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