4min chapter

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#7 Grinding It Out: The Making of McDonald's

Founders

CHAPTER

McDonald's Franchise Agreement - The Foundation

"I was just carried away by the thought of McDonald's drive-ins proliferating like rabbits with eight multi-mixers in each one," he says. "The agreement gave me 1.9% of the gross sales from franchisees." The brothers were to get 0.5 out of my 1.9%. If they had played their cards right, that 0.5% would have made them unbelievably wealthy.

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