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30min chapter
103- Liquid Death - Business Design Teardown
d.MBA
Unconventional Marketing Strategies of Liquid Death
The chapter delves into the unique marketing strategies of Liquid Death, from the unconventional branding and rejection by investors to the viral success of a 3D rendered can promoting a non-existent product. It discusses the brand's growth, expansion into new product lines, and success in securing partnerships with major supermarket chains. The chapter also explores how Liquid Death's humorous and rebellious advertising tactics have helped them stand out in the market, emphasizing their focus on entertainment over traditional marketing.
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