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5min chapter
#85 - When should startups focus on getting press? (Jon Bier, Mike Haney & Casey Means)
LEVELS – A Whole New Level
Introduction
Ben grenne is part of the early start up team at levels, a company that helps people understand their metabolic helt. Ben: It's one of those things that ups never really know when they should go after press. He says if you can use these levers to fuel this awareness time and time again on a consistent basis, then the answer becomes yes. ben: We did not make any one successful. We saw a great brand from a story perspective that hadn't realized its potential yet already.
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