The Changing Role of the Executive CMO -- Neil Heckman // breakfast consulting
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Early Stage Marketers Are Expected to Play the Guitar, Sing the Song, Play the Drums, Pour the Beer
The role of the CMO is lofty and often built on this idea that there's one person who can do everything from brand and growth and creative. That would be like saying there's only one person who needs to build a car or one machine that can build a car. And then that puts the individual in the role in a little bit of a tricky place because they are naturally leaning toward one way or another.
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