Harvey Spevak, Building Equinox | Business Untitled Episode 4
Business Untitled
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Building Distinctive Brand Identities and Lifestyle Experiences
The chapter delves into the importance of brands having a distinct point of view and not trying to cater to everyone, using examples such as Equinox, Nike, Apple, and restoration hardware. It explores transforming commoditized products into lifestyle brands and elevating brand image in industries like boutique hotels. The conversation also covers personal experiences in travel, transitioning from a secure job to entrepreneurship, investment advice, and promoting unity amid global tensions.
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