Larry O'Toole of Gentle Giant Moving Company Part 1
Grow Your Moving Company
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The Importance of Having a Culture of Excellence
"We're under no delusions that people hires for any other reason than to do the hard work of moving a furniture," he says. "If you haven't been a mover yourself, you can fall into that trap of rolling your eyes and looking down your nose at certain people." He adds: "You know how tough a job it is. You don't know when the job's going to end".
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