Intro

Learn more about Dr. Kelly Brogan's signature health protocol, Vital Mind Reset here

You don’t have a mindset problem—you have a commitment problem.

In this episode, Kelly sits down with John Assaraf, one of the leading minds in brain retraining and behaviour change, to unpack the neuroscience of why we stay stuck—and how to finally break free. A New York Times bestselling author and featured expert from The Secret, John has built five multimillion-dollar businesses, overcome addiction, healed ulcerative colitis without medication, and transformed his relationship patterns—all using the exact tools he now teaches.

They cover why most people unconsciously choose to stay stuck, how self-talk wires your brain for failure or freedom, and why the Law of Attraction is useless without what John calls the “Law of G.O.Y.A.”. Whether you’re trying to quit sugar, start a business, or break lifelong emotional patterns, this conversation reveals the mechanics of meaningful, lasting transformation—and gives you a clear path to start taking action today.

You’ll Learn:

• How rewriting your self-talk patterns reshapes your brain’s neurochemistry and behaviour
• Why the “Law of G.O.Y.A.” outperforms the Law of Attraction in real-world results
• What avoidance, procrastination, and sabotage reveal about subconscious fear circuits
• How visualizing success triggers neural coherence and primes the brain for action
• Why consistency beats intensity when building new habits and identity
• How to identify the exact belief systems blocking your next transformation
• What the science of automaticity teaches about lasting change through repetition
• How emotional rehearsal overrides fear and creates new default responses
• Why most people fail not from lack of knowledge, but lack of inner alignment
• How to train your “innercise” muscle daily to build discipline, confidence, and clarity

Timestamps:

[00:00] Introduction

[01:30] What drives self-sabotage and procrastination

[03:14] Childhood trauma and early struggles

[05:00] Discovering the power of the brain

[07:00] Action versus impulsivity

[08:00] Understanding stuckness

[10:00] How neurochemicals reinforce feeling stuck

[12:00] Addiction to stuckness and secondary gain

[14:00] How patterns are automated by the brain

[16:00] Procrastination and fear of failure

[18:00] Conflict between goals and self-image

[20:00] Vibrational coherence explained

[22:00] Recipe for achieving goals

[24:00] How artificial intelligence exposes the real issue

[26:00] Healing ulcerative colitis naturally

[29:00] Overcoming alcoholism with identity work

[31:00] Fixing relationship patterns by changing beliefs

[33:00] Building businesses without traditional education

[36:00] Healing chronic illness without medication

[38:00] Why commitment beats interest

[41:00] How upgrading skills changed John’s life

[44:00] Finding the real cause of procrastination

[46:00] Law of GOYA explained

[48:00] Mastering change versus disappointment

[50:00] Why consistency beats intensity

[53:00] Building self-trust through small daily actions

Get John's free e-book "Unleash Your Brain's Full Potential" here

Learn more about John by checking out his website, app and Youtube. You can also follow him on Instagram, Facebook, and X.

Find more from Kelly:

Instagram: @kellybroganmd

Website: kellybroganmd.com

Join Kelly's monthly membership, Vital Life Project here.

Get Kelly’s new book The Reclaimed Woman here and join the companion program, Reclaimed, here.

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