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Maximizing Impact, Minimizing Costs: Value-Based Marketing for Self-Publishing Authors — Publishing for Profit with Orna Ross and Anna Featherstone

Self-Publishing with ALLi

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Maximizing Impact Through Strategic Publishing

The chapter emphasizes focusing on the task at hand to manage costs effectively while maintaining work quality. It covers shifting to pre-orders and direct sales for book launches to engage with readers early and refine marketing efforts gradually. The speakers discuss leveraging platforms like Shopify for commerce setup, evaluating pre-orders for print run decisions, and repurposing content to reach targeted readers effectively.

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