Creating True Omnichannel and DTC Experiences For Brands Like Oreo and Sour Patch Kids
Up Next In Commerce
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Oreo Socks
The idea came around on the fully customized orio. And to your point, we scaled it really fast, and the idea just worked. We also do use the oreodo com site for aur direct consumer so we get organic traffic of people looking for things on all orio in there. It's forty dollars for a pack of 12. But it's such an amazing experience that people don't forget it's integrated into holidays, seasons, birthdays, trom proposals.
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