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Kodak Films - The Story of the Dark Horse in Low Light
Kodak changed their film because they were going to lose the business of two big professional clients, a chocolate company and a furniture company. Because dark wood graned furniture and the lighter version couldn't be differentiated. The same concept affects how you photograph skin tones. By the 19 eighties, kodak made adjustments to their film moltions and eventually introduced a product called gold max.