2min chapter

99% Invisible cover image

Shirley Cards

99% Invisible

CHAPTER

Kodak Films - The Story of the Dark Horse in Low Light

Kodak changed their film because they were going to lose the business of two big professional clients, a chocolate company and a furniture company. Because dark wood graned furniture and the lighter version couldn't be differentiated. The same concept affects how you photograph skin tones. By the 19 eighties, kodak made adjustments to their film moltions and eventually introduced a product called gold max.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode