John Carlton
Geniuses Of Copywriting
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How to Write a Freelance Copywriter
In the early 19 eighties, i happened to be living in a good part of the country. I was actually living on the beach in a hermosa beach. When i started looking at advertising in a way to get good at it, i realized that direct response was the way to go. We try to make the sale. Wecan the deal as much as we can. Whatever the next action is you want the prospect to take. You get em to that point with your writing. Most agencies don't have an ongoinga education system,. They got to learn a few tricks and then they get going, and then they think they're madmen all of a sudden.
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