Introduction

This episode is sponsored by claritas. Claritas transforms multi touch measurement with the release of its attribution three point o solution. Now that we've given publishers a reason to explore programmatic and the tools to set it up themselves, it's time to dedicate our focus to the buyers who bring their ad budgets into pod casting. The terms are not interchangeable, just as host red advertising and baked in advertising are not the same thing. Buyers utilize a d s p ta can figure their campaign fully.