The Importance of Reorienting the Product Concept

I think what's stopping this from moving forward, which is just making it more backpedaling and making it like a regular note thing. I get all that, right? I mean, you know, the argument over list is brandable or not brandable. This of that, like, I don't probably buy it. And then I mean, I was anguishing with this for years. And that was holding me back just like this is holding back because you don't have a lockdown product concept brand. It does create some friction, some mental emotional friction, you know,. Because you just can't, you can't really come up with a design, all stuff if you even