The Dynamic Duo On Their Way To 8 Figures On Amazon From Domestically Sourced Products
Seller Sessions Amazon FBA and Private Label
Introduction
Danny Cevallos: Joining me for the first time is Amanda and John. I met these guys in Austin last year at Kevin King's event. We're going to do a kind of mix between their growth as Cellars would do their story not so much say an individuated in depth but it'd be interesting to hear their story as they head towards eight figures. Do you want to give a little bit of background on yourself and then we'll start unpacking your story.
The Dynamic Duo On Their Way To 8 Figures On Amazon From Domestically Sourced Products
Welcome to Seller Sessions, where we delve into the inspiring journey of Amanda and John, accomplished Amazon sellers on their way to 8-figure success. Since their fortuitous meeting in 2008, Amanda and John have built a thriving partnership by harnessing their individual strengths and division of roles. In this episode, they share their experiences, insights, and aspirations, shedding light on their journey from flipping books online to conquering the world of private labels. Join us as they discuss work-life balance, market strategy, expansion, and the importance of a harmonious partnership.
Episode Highlights:
* Leveraging Strengths: A Recipe for Success * Amanda and John attribute their successful partnership to identifying their individual strengths and weaknesses. * John's prowess lies in execution and operations, while Amanda excels in logistics and identifying deficits. * The couple emphasises the importance of clearly defined roles as they aim to build a robust team. * Private Labels and Seven-Figure Milestones * Amanda discusses their transition from their previous business model to private labels, highlighting the remarkable difference in margins. * They recount hitting the coveted seven-figure milestone within two years of venturing into private labels. * The couple recalls their journey, from humble beginnings flipping books to focusing solely on their thriving private label business. * Building a Powerhouse Product Line and Market Presence * Amanda shares their strategic decision to phase out income-providing businesses and focus on developing their brand. * Maintaining a reliable supply chain and optimising inventory levels to avoid stock shortages become key priorities. * The couple reveals their current four-product line, with two main focuses, and the significance of capturing a substantial market share in each vertical. * Solidifying Market Position and Future Opportunities * John highlights the high barriers to entry in their business space, which insulate them from potential competitors. * They discuss the potential impact of market changes and innovation on their business model. * Amanda emphasises the importance of staying abreast of market trends, expanding market share, and exploring opportunities beyond the Amazon platform. * Balancing Amazon and Off-Platform Expansion * Amanda shares their cautious approach to expanding beyond Amazon, prioritising the establishment of a solid Amazon operation. * They discuss the potential allure of a robust Amazon presence for potential buyers eyeing off-Amazon opportunities. * The couple reflects on their experiences with aggregators interested in acquiring their business and their decision to wait until their desired selling price is achieved. * Scaling Up, Hiring, and Future Goals * Amanda unveils their target numbers for the current year, aiming to reach eight figures in 2024/25. * They discuss the process of hiring additional staff and transitioning John's focus from the warehouse to business growth. * John emphasises the significance of finding products that allow for streamlined shipping to scale at a rapid pace with solid systems and processes in place. * Navigating Supply Chain Dynamics and Domestic Suppliers * Amanda underscores the role of a supply chain manager as a vital component of their operations. * They emphasise the importance of maintaining strong relationships with suppliers and negotiating mutually beneficial terms. * The couple expresses their commitment to U.S. manufacturing, aligning with their brand's patriotic values, and highlights the value of repeat customers in the consumer space. * Overcoming Challenges and Strengthening the Partnership * Amanda recalls a daunting moment when their Amazon account was suspended for six weeks, highlighting the importance of swift conflict resolution. * John and Amanda share their strategies for diffusing heated arguments, emphasising the significance of taking breaks to cool down and seeking spiritual guidance during challenging times.
Conclusion: Join us on this captivating episode of Seller Sessions as Amanda and John, accomplished Amazon sellers on their way to 8-figure success, share their invaluable experiences and insights. From recognising their individual strengths to conquering the private label space, they provide inspiration for aspiring entrepreneurs and couples aiming to build thriving businesses while maintaining a harmonious personal and professional life. Discover the secrets behind their remarkable growth and future aspirations as they continue their journey.
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