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How to be a good design leader? / Todd Wilkens / Episode #136

Service Design Show

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Is There a Better Approach to Design?

The two main super powers designers have are a kind of building user understanding ad ampathy, which is usually some sort of research. And then it's taking om intangible things and making them tangible. So what i found that i stopped doing both those things. I stopped going and talking users, and i stopped sketching things outad i just,. i would just talk, or i would just take some one else's prospective asas as as the right one about users or the market. Just never walk away from that, because i've never seen that not work in a situation.

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