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Jeep vs Bronco | Battle Hardened | 1

Business Wars

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Rugged Transitions: The Jeep Evolution

This chapter examines the challenges faced by Willys Overland as it shifts Jeep production to civilian use after World War II, exploring innovative strategies and potential mergers. It also highlights the competitive automotive landscape of the early 1960s, featuring Ford's covert efforts to understand consumer preferences in order to create the Bronco.

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