Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

Data-Driven Country Music Strategy - Michael Farris, Country Music Association

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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From Academia to Action: A Sports Career Journey

This chapter explores an individual's transition from academic interests to practical experiences in the sports and entertainment industry. It highlights their diverse roles, emphasizing the importance of early opportunities and actionable insights in shaping a successful career in sports marketing and fan engagement.

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