Is That Really a Good Thing?

First of all, you need the big idea, then your headline is the manifestation of this big idea. You have a lead, which is like the few hundred words of copy, which is just there to build emotion and curiosity. And thena longer funnel, if you really have a little desire and curiosity for it - that's where you hook em in. So how do you sprinkle that mechanism from the at itself to the funnel itself? O even maybeof entegrating with the sales team? That will be more into details. A. Big, big, big believer of the big idea. D let me give a better example. The guy that created, i think, a some l

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