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Encore: Diet Wars | Scaling Up | 1

Business Wars

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Revamping Diet Cuisine: Competition and Challenges

This chapter explores Heinz's struggle to reinvent Weight Watchers frozen entrees amidst fierce competition from Nestle and the rising popularity of Stouffer's Lean Cuisine. It also highlights Nutrisystem's expansion efforts under CEO Harold Katz, including the acquisition of Gloria Marshall and the shifting dynamics of the diet industry in the early 1980s.

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