The big innovation came from bet three six, really, which was in play betting. So you're no longer betting on the score or the first goll scorer. You're betting on next yellow card, number of corners and throwings. And suddenly betting on sport becomes kind of akin to playing a slot machine or playing roulette,. If that one doesn't work out, you can do another one. It's sort of rapid fire, high octane. The end result is that people are concentrating almost as much on on the betting as they are on the footbal. I guess there's a sense to which the sport is being slightly cheapened by stuff like this. Or at least i