When It Hits the Fan cover image

Rachel Reeves’ PR pivot, how to talk to Trump and Bill Gates’ memoir

When It Hits the Fan

CHAPTER

Political Strategy and Corporate Dynamics

This chapter examines the UK Chancellor's recent PR strategy and its implications for political communication, emphasizing key events like a breakfast meeting with CEOs. It explores AstraZeneca's decision to halt its vaccine plant expansion in Liverpool and the broader impacts on UK economic policies and corporate viability. Additionally, the chapter discusses the complexities of global political relationships, particularly in the context of navigating interactions with figures like Donald Trump and the challenges presented by international trade conflicts.

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