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The Importance of Core Belief Identification
The premortum strategic analysis is a really good idea for like a management off-site where you take the senior leadership of the firm break them into two groups assign some kind of scribe or or you know external facilitator to each group. You write two different articles such as what exists in a business publication the wall sphere journal or whatever and one of them is our company moves from strength to strength while the other article is our company crashes and burns. The findings are super super useful so those are the kinds of things that we profile in the book in 'Premortum Strategic Analysis'