The Gut Reaction to an Opportunity With Surf Stitch

Sam Mac: I was always super big on personal freedom and running your own businesses is that in a whole bunch of ways, right? So I'm looking at those opportunities and trying to figure out what they are. It's hard to do a deal that really puts value where you think of value lies. And then when Sir Stitch came along, there were two things that was very clearly some sort of urgency on their side. They had a little, again, twinkling their eyes around this kind of Amazon Prime, like maybe there’s a subscription in here as well thing. For us, it was like, well, okay, we can kind of tick all those boxes.