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Episode 615 | Bootstrappable Businesses, Cargo Culting, and How Pricing Affects Growth (A Rob Solo Adventure)

Startups For the Rest of Us

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Understanding Revenue Metrics for Business Growth

This chapter delves into the intricacies of lifetime value metrics, particularly for bootstrap entrepreneurs, highlighting the differences between average contract value and lifetime value. It offers practical insights and rules of thumb regarding pricing, churn, and market strategies to aid business growth.

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